Tel: 0844 888 2832

Featured Glasses

1010 Direct - The online store for stylish prescription eyewear

1010 Direct is happy to offer hundreds of top quality designer spectacles and sunglasses at unbeatable prices from over 20 of the world's leading brands. Take your time browsing through the latest styles from Ray-Ban, Police, Karen Millen and many more of the best quality fashion brands!

You may wish to buy the spectacle frames only, or have them fitted with prescription lenses. The ordering process is simple - either select 'frames only' or fill in your prescription and select which lens package you would like. Most of our sunglasses can also be fitted with prescription lenses! Our team of experienced opticians and laboratory specialists supply single vision lenses by Essilor - the No.1 manufacturer of corrective optical lenses worldwide.

All orders are sent free of charge using Royal Mail insured delivery.

If you require any information or assistance please email us at or call us on 08448882832.