Tel: 0844 888 2832

Welcome to 1010 Direct Ltd

With over 20 years in optical manufacturing for major high street opticians, we are now offering our experience in the eyewear industry direct to customers through our 1010 Direct website.

Focussing on the latest trends, 1010 Direct Ltd aims to deliver a wide range of prescription glasses and prescription sunglasses that reflect current tastes and in vogue styles. We are constantly updating our own selection and designer brands to ensure that we offer you this season's products at refreshlingy low prices.

And rest assured, if you're not entirely satisfied with your purchase, for whatever reason, we will refund 100% of your money!

  • 100% money back "no quibble" guarantee if you're not entirely satisfied.
  • all orders insured and delivered FREE OF CHARGE by Royal Mail Special Delivery .
  • fitted with Essilor lenses - No.1 worldwide.
  • choice of 5 packages offering the thinnest & flattest lenses available with award winning coatings.
  • extensive range of styles with the very latest designs from Paris, Milan & New York.

Our team of qualified laboratory specialists supply single vision glasses and sunglasses tailored to your prescription, fitted with Essilor lenses - the No.1 worldwide in corrective opticals.

The ordering process in simple and we're at the end of the telephone (0844 8882832) if you require any assistance at all.

Email us at

Call us on 0844 888 2832

Postal address for

1010 Direct Ltd
Unit 7 Romsey Industrial Estate
Greatbridge Road
SO51 0HR