Tel: 0844 888 2832
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How to order

We've made our ordering process as straightforward as possible. All you need is a recent prescription from your optician (preferably within the last 2 years). All opticians are obliged to provide you with a written prescription following an eye test.

  • Browse the site until you find the frames you'd like to purchase.
  • Before adding them to your basket, simply fill in the prescription boxes.
  • Each prescription item has a popup help window to explain exactly what is required.
  • Choose the lenses you'd like.
  • Select whether these are clear lenses or tinted, transitions, etc.
  • Add to basket and checkout.

All orders placed with 1010 Direct are optically scanned and certified before being dispatched, guaranteeing the accuracy of your prescription.

And we'll remember your prescription so you won't have to keep re-entering it every time you visit, making it quick and easy to order new specs whenever you fancy a change. With prices so much lower than high street opticians, staying current with changing fashions in eyewear is simple and genuinely affordable.

Call us for advice 0844 888 2832

Speak to us Not sure how to understand your prescription?

Looking for some guidance on choosing appropriate glasses?

Need help placing your order?

Our fully qualified opticians and optical specialists are on hand to assist you. Feel free to call us during normal working hours (9:00am to 5:00pm Monday to Friday) and we'll help in anyway we can. Call 0844 888 2832.